Digital Empowerment: Unravelling the Mechanism of Rural E-Commerce on Entrepreneurship and Income Growth

Authors

  • Ting Ding
  • Ralph Bathurst
  • Ming Zhao

Keywords:

rural e-commerce; farmers’ income; farmers’ entrepreneurship;“Internet + entrepreneur ship”

Abstract

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Author Biographies

Ting Ding

School of Foreign Studies, Nanjing Institute of Technology, Nanjing 210046, China,

Ralph Bathurst

School of Business, Massey University, Auckland Campus, Auckland 0745, New Zealand

Ming Zhao

School of Information and Technology, Nanjing University of Finance and Economics, Nanjing, China

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Published

2025-07-27

How to Cite

Ding, T., Bathurst, R., & Zhao, M. (2025). Digital Empowerment: Unravelling the Mechanism of Rural E-Commerce on Entrepreneurship and Income Growth . Regional Business and Culture Studies, 1(1). Retrieved from https://www.masonpublish.org/index.php/Regional-Business-and-Culture-St/article/view/342