The relationship between the viewing of short outfit videos and women’s “body anxiety” Research

Abstract

With the progress of social economy, the short video industry has developed rapidly. Short video has attracted a large number of users due to its characters and attributes such as fragmentation, self-fulfillment and other cultural tendencies. Women are more prone to anxiety in the process of watching short outfit videos, specifically in terms of dissatisfaction with their own body shape and appearance. After collecting and analyzing the questionnaires, and the study finds that short video, by conveying the social idea that "value is justice", has an increasing impact on the audience's anxiety about body image and appearance, and greatly increases women's consumption of clothes and appearance, which influences the formation of modern consumerism and social values. The influence of video perceptions generally decreases as the level of education and social status increases.