A Study on the Impact of Netflix on Youth Groups Punching Culture in the Context of Consumerism

Abstract

In recent years, Netflix punching has progressively gained public attention. As youth groups have grown in popularity, the trend of Netflix punching has become a fashion among young people and gradually derived into new media terms. In-depth interviews are used in this article to analyze young people's Netflix punch card culture in the context of consumerism. After the interviews, we found that the Netflix carding culture of youth groups is influenced by the consumption of symbolic values of Netflix spots inspired by the media landscape, peer influence, and self-presentation and performance under the influence of social currency.