Similar Sense and Community: A Study on the Empathy Effect of the Female Group of Little Red Book

Abstract

The advent of the era of media integration has affected people's daily behaviour and way of thinking. The phenomenon of female mutual assistance and gender opposition in the Internet is gradually prominent. As a platform focussing on female users, Xiaohongshu is a high-quality example of studying the empathy effect of female groups and gender relations. Taking the users of Xiaohongshu as the research object, this paper studies the sense of the same kind of women and the antagonism and integration of gender relations from the perspective of empathy psychology. This article believes that the sustainable development of society is inseparable from the harmonious coexistence of the sex groups. At the same time, as an intermediary between the virtual world and the real world, the network media platform should correctly guide netizens always export positive content to the public in order to maintain the harmonious atmosphere of the network environment, promote social development, and widely t