Zhu, Jianming, and Bingbin Xie. “Research on Growing Path of Sports Event IP in China: Cases Study of Wanda Sports “China Cup” and Sina Sports ‘3V3 Golden League’”. Sports & Social Psychology 2, no. 1 (May 8, 2022): 20–33. Accessed November 14, 2026. https://www.masonpublish.org/index.php/sports-social-psychology/article/view/2039.