Lu L, Xiaoai L. Design Approaches to Developing and Communicating Designer Toy IP through AIGC Short Videos: A Case Study of Cluebie. ADR [Internet]. 2026 Nov. 13 [cited 2026 Nov. 13];7(4):64-70. Available from: https://www.masonpublish.org/index.php/the-art-design-research/article/view/2239