Zhenrong, L. (2026) “Content Characteristics and Optimization Strategies for the Dissemination of Traditional Chinese Medicine Culture through Douyin Short Videos: A Case Study of Leading Physician Accounts”, Communication & Education Review, 7(5), pp. 176–182. Available at: https://www.masonpublish.org/index.php/the-communication-education-revi/article/view/2249 (Accessed: 14 November 2026).