A Review of Research on the Value Effects of Tourism Corporate Social Responsibility

Abstract

This paper firstly composes and defines the concepts of tourism corporate value, corporate social responsibility, brand image and strategic synergy, secondly elaborates the value creation effect of tourism corporate social responsibility, and finally constructs a theoretical model on value creation of tourism corporate social responsibility based on the systematic compendium and evaluation of existing literature to systematically interpret the relationship between tourism corporate social responsibility and corporate value.