A Literature Review of Value Co-Creation Based on Intangible Cultural Heritage Research

Authors

  • Xun Liu
  • Sihan Li

Abstract

This paper reviews the research stages of value co-creation based on intangible cultural heritage research. Tracing the concept from Normann (1993) and Prahalad and Ramaswamy (2004), it reviews how firms and customers create value through interaction and dialogue, and summarizes the development of value co-creation theory, providing a reference for research on value co-creation in the context of intangible cultural heritage.

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Published

2023-11-18

How to Cite

Liu, X., & Li, S. (2023). A Literature Review of Value Co-Creation Based on Intangible Cultural Heritage Research. Economics & Management Review, 4(3), 21–51. Retrieved from https://www.masonpublish.org/index.php/the-economics-management-review/article/view/1310