Research on local culture and tourist identity in the context of cultural and tourism integration

Abstract

This literature review deeply analyzes the relationship between local culture and tourist identity in the context of cultural and tourism integration. Through systematic combing and comprehensive and effective analysis of relevant research results, this paper highlights the core position and multiple values of local culture in the process of cultural and tourism integration in China, deeply explores what are the key factors affecting tourists’ identification with local culture, and comprehensively expounds the effective strategies to promote tourists’ identification with local culture. It aims to provide a valuable reference for the theoretical deepening and practical expansion of the cultural tourism industry.