Research on the mode of territorial management mechanism of we-media based on “tripartite cooperative mode”

Abstract

Based on the in-depth analysis of the communication patterns of Internet “we media”, this paper explores the mode of territorial management mechanism of “we media” and proposes a mixed four-factor model. This paper expounds its action path from four dimensions: social evolution, platform user tendency, technical support and policy and regulation guidance. The territorial management of we-media is the result of the interaction between individuals and society, and platform user tendency is the core factor that leads to uncontrollable management. Social evolution factors include public opinion, value inclination and cultural awareness, etc. Technical means play a significant role in supporting and are influenced by social evolution and act as user tendency. Policies and regulations guarantee the positive development of management efficiency by guiding user tendency. Together, these four constitute an effective mechanism of territorial management of we-media.