FENG, Lu. Exploring the marketing strategy of books in short video platform based on SAVE. Economics & Management Review, [S. l.], v. 3, n. 4, p. 16–23, 2022. Disponível em: https://www.masonpublish.org/index.php/the-economics-management-review/article/view/1251. Acesso em: 14 nov. 2026.