Ma, Yuting. “Scene Construction and Role Substitution: A Study on the Influencing Factors of the Marketing of influencers’ Knowledge and Goods Books from the Perspective of Empathic Communication”. Economics & Management Review, vol. 5, no. 1, Feb. 2024, pp. 57-78, https://www.masonpublish.org/index.php/the-economics-management-review/article/view/1255.