Vol. 3 No. 2 (2022): Economics & Management Review

Articles (2022)

• Live interaction and group dynamics: a study of the relationship between interaction rituals and purchase

  Shuangning Tang, Jingyuan Li

  13-28

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• Multiple source credibility: A study on the marketing psychological perspective

  Bing Zhang, Lulu Liu

  29-38

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• The I and the Object :Research on Acceptance Psychology and Interpersonal Communication Mechanism of Internet

  Financial Information, Daijiao Guo

  39-50

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• The Acculturation of Game Violence: A Study of the Relationship between Cyber Violence and Competitive Games

  Xiaoyan Shi

  51-60

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• Recommendation and desire to buy：Research on third person effect in short video background

  Pingyu Song

  61-68

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• Beauty marketing and appearance anxiety: A study on beauty video viewing and female consumers’ desire to purchase beauty products

  Haoran Qiao

  69-79

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• Innovation Diffusion and Use Satisfaction: A Study of the cognitive schema from the Metaverse Concept

  Shihan Tao, Zhewei Liu

  80-92

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• Research on the Meta-topic in Live Streaming with Goods under the Horizon of Cross-border Communication

  Ruimeng Liu

  93-105

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• Beauty is justice: the research on the relationship between the eye shape of online live bloggers and user

  Yilong Yuan, Yan Wang

  1-12

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