Vol. 3 No. 3 (2022): Economics & Management Review

Articles (2022)

• Satisfaction of contextual needs: a study of users’ multi-account trade-off needs and self-presentation in WeChat

  Yuran Wang, Yunling Wang

  1-9

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• Research on the Communication Effect of Graphical Financial News under the Threshold of Visual Communication

  Shiyi Wang

  10-18

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• Double Helix of Controversy: Research on the marketing Effect of IP adaptation of network literature from the perspective of fan economy

  Yining Shi

  19-27

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• Research on the Effect of Brand Spokesperson’s Choice on Consumers’ Purchase Intention——Take “Yang Li Intel Event” as an example

  Yimin Tai

  28-38

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• The Marketing Theory of 4Cs and Visual Communication: A Study of the Communication Effects of Brainwashing Advertising

  Yani Wang, Jiaqi Li

  39-48

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• Research on the factors influencing user stickiness of pan-knowledge videos – based on the Bilibili platform

  Yihan Bian, Honghan Lin, Qizhen Liu

  49-57

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• Private domain and Stickiness: A Study on the Effectiveness of Brand Community Marketing under Private Domain Traffic

  Si Rong Li

  58-66

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• Viewpoints on convergence: An investigation of the impact of cognitive and attitude convergence in short financial films

  Fanqi Meng

  67-74

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