Vol. 3 No. 4 (2022): Economics & Management Review

Articles (2022)

• Effects of Unboxing on Purchase Intention of Consumers

  Danyang Hu

  1-7

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• Scene and Behavior: A study on the marketing effect and mechanism of knowledge

  Jie Lei, Yifan Yan

  8-15

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• Exploring the marketing strategy of books in short video platform based on SAVE

  Lu Feng

  16-23

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• Group Channel: A Study on the Group Motivation of Community Marketing

  Ruonan Guo

  24-34

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• Research on the Mechanism and Affect of Recommendation Marketing from the

  Liu Yakun, Song Yifei

  35-46

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• Research on the Consumption and Development of Film Spin-offs under the Fan

  Wang Tingjie

  47-55

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• Research on the effect of pull marketing from the perspective of Social responsibility

  Zhang Shuoqi

  56-68

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• Research on the influencing factors of wild consumption marketing of network users

  ZHANG Zixuan

  69-78

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