Vol. 4 No. 2 (2023): Economics & Management Review

Articles (2023)

• Research on psychological mechanism of weakened effect of online word-of-mouth marketing in the era of intelligent media — A case study of Douban and Maoyan

  Huiyu Zhang

  1-7

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• A Study of the Effectiveness of Water Control Reviews in the Perspective of the Internet Spiral of Silence

  Yichen Guan

  8-17

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• Research on IP Slice Marketing Strategy from the Perspective of Cultural Industry Management

  Zhengchun Li

  18-26

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• Research on Brand Building Effect of Internet Famous City in Short Video

  Guolei Song

  27-36

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• Research on the marketing effect of “unboxing” VLOG from the perspective of immersion

  Zhang Tianqi

  37-43

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