Vol. 6 No. 4 (2025): Economics & Management Review

Articles (2025)

• Research on Haier Smart Home’s International Marketing Strategy in the Context of Digital Transformation

  Liting Liu, Shuang Yu, Huan Hu, Ting Zhang, Xiaomin Wu

  1-13

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• The Impact of Digital Economy on Sustainable Economic Growth: A Comparative Study between China and the European Union

  Weijian Huang, Jianmiao Jin, Xiaodi Guo

  14-43

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• Constructing an AIGC Information Literacy Education Model for Vocational Colleges from the Perspective of Situated Learning Theory

  Zhong Aizhen

  44-49

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• The impact of Pop mart’s digital marketing and product innovation on interest-based e-commerce——take Pop mart as an example

  Yunan Li

  50-67

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• Research on the Multidimensional Characterization, Formation Mechanism, and Governance Pathways of Pension Financial Exclusion in Rural Shandong Province

  Hui Huang

  68-93

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• A Study on the Mechanisms and Strategies of Digital Intelligence Empowerment for High-Quality Economic Development in the Revolutionary Old Area of Southern Jiangxi

  Tingjie Wang, Xiaoyi Wang

  94-100

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• Practical Issues and Targeted Measures in Building a Modern Digital Creative Industrial System

  Kan Yuan

  101-110

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• Research on Innovation of Digital Governance Model for Rural Tourism Based on Value Co-creation Theory

  Wang Lijuan, Di Chuanhua

  111-119

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• A Study on the Current Development of Hainan’s Green Food Flavor Industry and Its Strategic Countermeasures

  Weijun Chen, Shunzeng Hao, Weihua Liu

  120-129

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• A Study on the Impact of Divergence in Cross-Border Data Flow Regulations on Global Digital Trade Imbalances and the Balance of Payments

  Xitao Deng

  130-151

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• Research on the Impact and Strategies of Short Video Marketing on Enterprise Traffic Conversion in the Context of Digital Intelligence

  Jing Situ

  152-160

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• Analysis on the Strategy of Improving the Competitiveness of Cross-border Tourism in Sino-Vietnamese Border Cities

  Changlong Wu, Haiying Ye, Feiyan Chen, Lingling Liang, Rong Fen Huang

  161-168

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