Platform Transformation and Business Incubation Strategies of Traditional Manufacturing Enterprises—A Case Study Based on Haier Group

Abstract

With the development of information technology and new economy, traditional enterprises are facing the pressure of transformation. Based on the embedded case study of Haier Group’s platform transformation, the Incubation Mechanism of internal entrepreneurship and the promotion mechanism of entrepreneurship incubation in the process of traditional enterprise’s Internet transformation are explored. Starting from the “strategy-structure” theory, platform organization theory and entrepreneurship incubation theory, this paper makes an in-depth analysis of the interaction mechanism between Haier’s strategic transformation and entrepreneurship incubation, constructs the model of transformation strategy and incubation strategy, and finds that there is a certain path dependence in the platform transformation, and it also plays an important role in resource support, market selection, user interaction and process control. The success of entrepreneurship incubation brings new resources to the existing platform, keeps the enterprise as a whole open and innovative, and promotes the strategic transformation of enterprises. In the process of transformation, Haier still faces the pressure and challenge of market, management and core technology. Platform Transformation and Business Incubation Strategies of Traditional Manufacturing Enterprises—A Case Study Based on Haier GroupDownload