Tourists’ Satisfaction and Revisit intention Affect the Development of Ethnic Minority Sports in Chinese Ganzi Prefecture

Abstract

This research aims to investigate the integration of cultural and tourism industry in the development of ethnic minority sports in Chinese Ganzi Prefecture .By employing SWOT analysis,industry integration and consumer behavior. An architecture that explores the relationship between sports and the tourism industry are established.In addition, it examines tourist satisfaction and investent to analyze factors related to the cultural tourism industry in Chinese Ganzi Prefecture. The study is conducted through a comprehensive literature review, interviews, and questionnaires, fousing on three main aspects.Firstly, it examines the cultural tourism industry in Ganzi Prefecture by identifying and analyzing the main problems using SWOT analysis.Tourist satisfaction and revisit intention are further analyzed to determine factors related to the cultural tourism industry.Secondly,the research explores the existing resources,sports events,non-genetic inheritance,and protenction,as well as the product mining of tradition ethnic minority sports can be effectivly integrated into the culturism industry and contribute to the regional economy,politic,systems,and culture.Lastly,utilizing the theory of industrial integration,a new model for the integration of sports,culture,and tourism is proposed.This model aims to establish a sustainable mechanism,a feasibe construction plan,and an effective value strategy for the integration of the sports and tourism industry. The finding provide valuable insights into the integration of cultural and tourism industries,particular in relation to ethnic minority sports development in Ganzi Prefecture.It contrbutes to policymakers,industry practitioners,and researchers,in term of creating the sustainable growth of the culural tourism industry while preserving and promoting traditional ethnic minority sports in the region.