An Overview of the Development and Status of Theater Brand Management in China

Abstract

Theater management marketing has its own unique rules. As a new type of business, theater marketing in accordance with the purely commercial mode of operation is often a failure, we must explore a new model in line with the laws of theater management. From the perspective of consumer experience, theater art can bring unique experience for consumers, and this experience can form a unique brand of the theater. This paper summarizes and analyzes the development and current situation of Chinese theater brand management through literature review. It puts forward the view that accurate brand positioning and scientific marketing strategy supported by data have become the core point of individual marketing for theaters.