Research on Reconstruction and Strategy of Enterprise Business Model in the Digital Age

Abstract

In today’s digital age, business is also undergoing drastic digital transformation. With the entry of information technology into one industry after another, the barriers between industries are constantly being broken. Big data, the derivatives of the digital age has become a new factor of production that every enterprise must attach importance to. On the one hand, it is deconstructing the corporate culture, development strategy and business model that traditional enterprises have successfully practiced, making the current leading enterprises in danger of losing their competitive advantages and falling behind in the whole track at any time. On the other hand, it also provides a lot of opportunities for those who can adapt to the digital era in terms of development strategy and business model. Therefore, rebuilding the business model of an enterprise has become the only way for every enterprise to develop in the digital era. Based on the literature of digital economy, platform economy and business model reconstruction, this paper mainly analyzes the current situation and bottleneck of enterprise business model, and gives corresponding reconstruction approaches and strategies combined with the content, aiming at the long-term healthy development of enterprise business model reconstruction in the whole social atmosphere. 10Download