The Influence of the Operation Mode of Immersive Art Exhibition in the New Media Era on the Audience’s Consumption Willingness

Abstract

With the rapid development of science and technology, the manifestation of art exhibitions has undergone tremendous changes. From the beginning, it was only a viewing experience with eyes, and now we can use VR, AR and other technologies to cooperate with the audience. To experience an art exhibition with the senses, this immersive way of viewing the exhibition greatly helps visitors to have a deeper understanding and understanding of the ideas and concepts of the art exhibition. This breaks the traditional viewing method, and immersive art exhibitions are on the scene. At the same time, there are new requirements for the operation mode of art exhibitions. Since the immersive exhibition in my country is still in its infancy, and its operation model is still at a relatively elementary basis, this research aims to carry out the project site selection and layout design, sales, and service of immersive art exhibitions. Discuss and study how to efficiently operate immersive art exhibitions in the new media era. At the same time, combined with the literature analysis method, questionnaire survey method and case analysis method, the immersive art exhibition operation mode is studied, so as to provide an effective reference for workers in related fields and help the efficiency of related exhibition operation methods to be improved.