SWOT Analysis on the Arts Management Major of Sichuan Universities in China

Abstract

In order to better understand the issues related to the development of an arts management major in Chinese art colleges and universities, this study case involves the Sichuan Conservatory of Music and Sichuan University of Media and Communication, which set up an arts management major in Sichuan Province. The SWOT theory is used to analyze the strategies for the development of arts management and define the relevant research results. This study also uses Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis to discuss the related problems around the development of arts management in universities and colleges in Sichuan Province from four aspects: advantages, threats, opportunities and challenges.