Research on Innovation of Digital Governance Model for Rural Tourism Based on Value Co-creation Theory

Abstract

Abstract Against the backdrop of the overlapping Digital China and Rural Revitalization strategies, rural tourism governance faces dilemmas such as insufficient subject collaboration and unbalanced resource allocation. This paper takes the Value Co-creation Theory as the core framework, and systematically analyzes the driving mechanism, model types, effectiveness evaluation and optimization paths of digital governance in rural tourism by combining typical cases in the Yangtze River Delta Region.The study finds that digital technology promotes the transformation of governance models from “single-dominance” to “multi-subject collaborative co-creation” by reconstructing the relationships between governance subjects and optimizing resource allocation processes. The three models formed in the Yangtze River Delta Region—community-led, government-led, and market-led—essentially represent different paths for multi-subjects to achieve value co-creation through digital platforms, providing theoretical support and practical guidance for the digital governance of rural tourism. The key to model innovation lies in the synergy between technological empowerment and institutional guarantee. In the future, attention should be paid to cross-regional collaboration and ethical risk avoidance.