Research on the Impact and Strategies of Short Video Marketing on Enterprise Traffic Conversion in the Context of Digital Intelligence

Abstract

Abstract This paper focuses on the research of the influence mechanism and strategies of traffic conversion for enterprises in the context of digital intelligence development in short-video marketing. Against the backdrop of digital intelligence, the core of enterprise digital marketing is short-video marketing. Especially in the market environment where the number of short-video users has exceeded 1 billion, multiple marketing models such as “short-video + live streaming” have been deeply integrated into short-video marketing. The deep integration of digital intelligence technology is reshaping the content production of short-video and the precise placement throughout the entire chain. Based on this, this study elaborates on the current development status of short-video marketing, analyzes the problems existing in traffic conversion for enterprises under the background of digital intelligence, and ultimately proposes strategies for short-video marketing to enhance traffic conversion for enterprises. This reveals the mechanism of the role of short-video marketing in traffic conversion for enterprises under the background of digital intelligence and provides references for achieving digital marketing for enterprises.