Analysis on the Strategy of Improving the Competitiveness of Cross-border Tourism in Sino-Vietnamese Border Cities

Abstract

Abstract Based on the theory of regional cooperation, this paper studies the promotion strategy of cross-border tourism competitiveness in China-Vietnam border cities. Firstly, it combs the current situation of cross-border tourism development in the Sino-Vietnamese border. Secondly, it reveals the core problems such as infrastructure bottleneck restricting tourism experience, policy coordination obstacle restricting factor flow, product homogeneity and insufficient cultural experience. Finally, it proposes to strengthen infrastructure construction and enhance tourism support capacity. Deepen policy coordination and mechanism innovation, and promote efficient flow of factors ; innovate tourism products and cultural experience, and enhance the core competitiveness of the three major promotion paths, in order to enhance the cross-border tourism competitiveness of China-Vietnam border cities.