A Study on the Marketing Models and Paths of Makeing Culture Tourism Known Outside of Fixed Circle by Digitally Enabled

Abstract

The rise of new media has made the internet’s attributes as a medium of mass communication more and more pronounced. A succession of “photo tours” on new media platforms have successfully brought destinations into the limelight and made themselves known outside of fixed circle. Comparing the traditional and new marketing models and communication channels, as well as the advantages of new media over traditional media. By analyzing “Jiangsu Lacquer Fan” as an example, we will discuss how difital can empower the culture and tourism economy, as well as the marketing model and path of “be known outside of fixed circle” of culture and tourism. This essay will address the culture and tourism economy and related marketing models, discuss how to more effectively use digital empowerment of culture and tourism, how to integrate and innovate to create maximum benefits, and put forward relevant recommendations for relevant culture and tourism agencies in terms of innovation, resonance and dissemination.