Research on the Meta-topic in Live Streaming with Goods under the Horizon of Cross-border Communication

Abstract

With the implementation of the “double reduction” policy, the education and training industry is forced to transform. With its unique cultural background, New Oriental has joined the e-commerce flood, and realized the phenomenal cross- border communication in the field of live broadcasting with goods. This paper uses text analysis method, through the analysis of the Oriental Selection live broadcast content, to discuss the meta-topic in live streaming under the horizon of cross-border communication from three aspects: field construction, symbol change and discourse reconstruction. By analyzing the comments of netizens, to explore more possibilities of the meta-topic construction in live streaming in the future. Conclusion: (1) through the formation and empowerment of the “communication field”, the meta-topic eliminates the antagonistic relationship between buyers and sellers and gives goods more value by deepening communication in this field. (2) the meta-topic, as the deeper investigation of the meaning of commodity symbols,achieves the goal of excavating the multi-level value of commodities and reversing replenishment of the concepts. (3) by deconstructing and reconstructing the discourse system of live streaming with goods, the meta-topic promotes mutual benefit symbiosis of commercial value and cultural value. In the future, the network anchor should strengthen the introduction of commodity attributed in the meta-topic, and constantly promote the change and innovation of the meta-topic construction from the perspective of development.