Research on the Communication Effect of Graphical Financial News under the Threshold of Visual Communication

Abstract

In the post-epidemic era, the instability of financial markets has intensified and people’s production life has been affected, and financial news as hard news has received more and more attention. We observe that the use of charts in financial news reports has increased significantly in recent years. Based on this phenomenon, this study adopts an audience survey method to investigate the communication effect of chart-based financial news. The study finds that the readability of financial news with charts is positively correlated with the comprehensibility and the willingness to like and retweet of the audience, and further analyzes the influencing factors, based on which we propose the way forward and the risk of financial news dissemination nowadays.