Challenges and Solutions during Intercultural Adaptation Process—A Case Study of Four African Business Officials in China

Abstract

The contacts between China and African economies are becoming increasingly close in which business officials play a crucial role. Due to cultural differences between China and Africa, African business officials are inevitably faced with many challenges during intercultural adaptation process. By adopting qualitative research method, this paper aims to investigate the challenges and identify solutions through close observation and in-depth interview. Meanwhile, this paper focuses on the construction, conflict and compromise of multiple identities of African business officials during intercultural adaptation process. The conclusion of the study can help relevant African business officials and Chinese staffs improve their intercultural adaptation competence, thus promoting cooperation between China and Africa. Challenges and Solutions during Intercultural Adaptation Process—A Case Study of Four African Business Officials in ChinaDownload