Discussion on the Current Situation of the Mutual Influence between Big Data Marketing and Female Consumers’ Consumption Behaviors

Abstract

Marketing methods on big data platforms, including two forms of star live broadcasting and push notification mechanisms, are gradually influencing consumers’ consumption behaviors. Female consumers are receiving increasing attention in the process of economic development, as their economic strength and consumption power continue to improve. By observing and analyzing the two methods of big data platform marketing, this paper explores how they affect the consumption behaviors of female consumers, and how female consumers can provide feedback and impetus to the marketing strategies of big data consumption platforms. Discussing the mutual influence and reasons between the marketing strategies of big data platforms and the consumption behaviors of female consumers is of great significance for enterprises to formulate marketing strategies and improve service quality.