The Impact of Intelligent Operations Management on Customer Satisfaction, Customer Perceived Value, and Customer Loyalty in Taekwondo Gymnasiums

Abstract

This study investigates the impact of intelligent operation and management of taekwondo gyms on customer satisfaction, customer perception, and customer loyalty with respect to the current development of intelligent taekwondo clubs in China. Using a descriptive research design and quantitative research methodology, this study empirically investigates the intelligent operation and management of taekwondo clubs using statistical methods such as frequency analysis, confidence analysis, correlation analysis, and simple regression analysis, aiming to find out how it affects customer satisfaction, customer perceived value, and customer loyalty.The study finds that smart operation management, perceived usefulness, perceived ease of use, service quality, and perceived value affect customer satisfaction, which in turn affects customer loyalty. This study contributes to both the theoretical and practical aspects of sports management, providing valuable insights for sports clubs to improve their management practices and better serve their members, and providing information for future research in this field.