SWOT analysis of the operation and management of Guizhou Commercial Wushu Club

Abstract

In recent years, the development scale of China’s sports industry has continued to expand, commercial clubs have been developing rapidly in various parts of China, and commercial martial arts clubs are also emerging with the development of the sports industry. However, due to the late development of wushu club management in China’s sports clubs, the construction of the theoretical system is in the embryonic stage, which is not perfect, and the management experience is more traditional, which needs to be further explored, and the market share is small. The management and development of commercial martial arts clubs face new opportunities and challenges under this background. Guizhou Province is located in southwest China. Compared with China’s first-tier cities, it started economic development late, with great development space and potential. In the more fierce competition environment, the commercial martial arts club is urgent to improve the management mode, build a scientific and reasonable organization, and strengthen the human resource management. This paper makes a comprehensive analysis and research on the management of Guizhou commercial martial arts club through literature data method, interview method, field survey method, questionnaire survey method, mathematical statistical method and SWOT analysis method, trying to find out a scientific and reasonable development path. This paper discusses the basic situation, the organization management, club human resources management, infrastructure and equipment management; member management and marketing management. From the perspective of commercial management, different from the general research on the development of martial arts clubs, this paper systematically analyzes the existing problems and difficulties in the management of commercial martial arts clubs, and some suggestions are put forward.