Research on Business Model Innovation of Digital Cultural Tourism Enterprises: Based on the Perspective of Online Celebrity Economy

Abstract

With the help of digital technology and the Internet celebrity platform, which can greatly promote the development of tourism, digital cultural tourism is gradually becoming the main mode of modern mass tourism. A study of relevant domestic and international literature from 2019-2024 shows that, firstly, digital technologies such as big data, virtual reality, artificial intelligence, etc. have a positive driving effect in the transformation and upgrading of cultural tourism; secondly, cultural tourism can make good use of the wide dissemination and attraction of the Internet celebrity economy to enhance the market activeness and network popularity of tourist destinations; and thirdly, the in-depth fusion of cultural tourism and the creation of IPs can provide effective paths for the brand value enhancement of tourist destinations. Thirdly, the deep integration of culture and tourism and the creation of IP can provide an effective path for the brand value enhancement of tourist destinations. Although digital technology has great development prospects in the culture and tourism industry, many tourism enterprises still lack the corresponding resources and technology or find it difficult to make good use of them. However, at present, there are corresponding departments around the world to manage and guide to help cultural tourism enterprises realize the sustainable development of digital cultural tourism.