Integration Mechanisms and Implementation Pathways for Li Intangible Cultural Heritage and Rural Tourism in Hainan under the Development of the Hainan Free Trade Port

Abstract

The development of the Hainan Free Trade Port has created new opportunities for rural cultural tourism through more open policies, greater visitor reach, and expanding markets. As a distinctive regional cultur al resource, Li intangible cultural heritage has considerable potential for integration with rural tourism in Hainan. Yet current development remains constrained by limited cultural interpretation, short value chains, and restricted public reach. Focusing on the policy environment created by the Free Trade Port, this study reviews the current state of integration between Li intangible cultural heritage and rural tourism in Hainan. It develops an integration framework built around four dimensions: policy guidance, digital enablement, industrial collaboration, and talent development. It then proposes implementation pathways aligned with the Free Trade Port’ s development priorities. The study aims to offer theoretical insights and practical guidance for high-quality rural cultural tourism and the continued transmission of Li intangible cultural heritage through living practices.