The I and the Object :Research on Acceptance Psychology and Interpersonal Communication Mechanism of Internet

Abstract

The development of the Internet makes the financial news market and gradually show a situation of free competition and hundred schools of thought contending. Internet users have shifted from the lack of information to information redundancy. In this paper, under the background of network communication, the information – rich network financial users are still irrational investment behavior questions, and try to use the audience survey method and the interview method to investigate the network financial information dissemination mechanism and acceptance psychology. After investigation, it is found that although online financial users obtain a large amount of financial information through mainstream media and opinion leaders such as We – Media, they do not obtain the“knowledge”behind the information through rational analysis in the process of information processing. Instead, they take an average way to integrate various information and draw an ambiguous conclusion. Secondly, the user as the subject, will interact with the average conclusion object, using the average conclusion object to guide investment behavior. This leads to inefficient user investment and becomes the object of manipulation and exploitation by financial capital.