A Review of the Research on the Impact of Employer Brands on Employees’ Proactive Behavior

Abstract

By reviewing the literature on employer brand and employee initiative,this paper expounds the influence of employer brand’s dimensional leadership, organizational atmosphere, work itself, career growth and development and other factors on employees’ proactive behavior.And discuss the intermediate mechanism that some of these dimensions affect employee proactive behavior, and discuss the intermediate mechanism that some of these dimensions affect employees’ proactive behavior.so as to provide a direction for enterprises to build an employer brand that can promote employee initiative. At last, the future research direction is put forward on the basis of summarizing the existing research results.