Digital Media Enabling New Business Models for Cultural and Tourism Integration

Abstract

Literature and tourism in the current wave of cultural tourism to obtain a good opportunity for development, and the use of digital media technology, to create a new mode of business. However, digital technology empowers the integration of culture and tourism also brings challenges, explore the relationship between digital media and the integration of culture and tourism, as well as to deal with the opportunities and challenges brought about by this change is also a top priority for the tourism industry. Therefore, this paper starts from the perspective of digital media, based on the actual development of digital media, analyses the influence of digital media on the development of the current situation and problems of the integration of culture and tourism as well as the analysis of the causes, builds a new path for the development of culture and tourism, and analyses the new mode of digital media-enabled culture and tourism fusion, and finally puts forward the countermeasures and recommendations accordingly in order to provide a reference for the sustainable development of China’s culture and tourism industry.