The Way Out for China’s Film Industry in the Context of Film Viewing Equity

Abstract

Cultural equity is the basic value pursuit of socialism with Chinese characteristics. The film industry is supposed to take care of cultural equity, so that the public has the channels, ability and conditions to enjoy the cultural achievements of film art. Since the reform and opening up, China’s film industry has been developing and growing in the market economy environment. However, a considerable number of people have gradually turned away from movies due to various subjective or objective conditions, which has adversely affected the development of China’s film industry and even the construction of cultural equity. This study starts from the reality of whether the general public can watch movies, and proposes five measures to help the disadvantaged groups, renovate township theaters, expand movie themes, improve the ticket price mechanism and combat piracy, in order to promote the solution of cultural equity in China’s movie industry and help the sustainable development of China’s movie industry.